Client‑Centered Sales Conversations — Guide

Q&A — Quick Facts

What is it? A concise field guide for running sales calls that feel natural and build trust.

Who is it for? Freelancers, coaches, and founders who want a conversation‑first approach that leads to better‑fit clients.

What do I get? A 13‑page guide with a conversation framework, powerful questions, note‑taking templates, and scenario playbooks.

What’s inside

• Client‑Centered Conversation Framework (structure without scripts)
• The 60/40 Listening Rule to uncover real needs
• Permission‑based dialogue and next‑step asks
• Question templates for goals, constraints, and fit
• Common challenge fixes (early pricing, “just a quick quote”, rushing to solutions)
• Action plan to practice and implement