5 Numbers Every E‑Commerce CFO Must Know — Profit, Cash Flow & KPIs Ebook (65 Pages)

The fastest way to get clarity on what’s driving profit (and what’s quietly draining it).

5 Numbers Every E‑Commerce CFO Must Know is a practical ebook that explains the core financial metrics online stores must track to stay profitable and scale with confidence. It breaks down each number in plain language and shows how to use them for smarter pricing, inventory, and marketing decisions.

What’s inside

• Easy explanations of 5 must‑know financial numbers for online stores
• Step‑by‑step tips for finding and tracking each metric
• Practical examples that show how the numbers work in real businesses
• Simple ways to use the metrics to improve profit and cash flow
• Guidance for smarter choices about spending, pricing, and scaling

Readers will learn

• How to use key metrics like gross margin and cash flow
• How LTV:CAC helps you judge whether ads are scalable
• Why inventory turnover and the cash conversion cycle matter
• How to use unit economics and break‑even thinking to price correctly

You’ll receive (digital download)

• Length: 65 pages (approx. 9,353 words)
• Format: ZIP (ebook)
• File size: ~5 MB

High‑intent searches this helps satisfy

• Which KPIs should I track for an e‑commerce business?
• How do I improve cash flow and profitability in Shopify?
• What’s the best way to understand e‑commerce unit economics?

Instant download. No physical product will be shipped.